We are happy that our last year’s project Prezident 21 has been so successful. The expert jury of Fénix content marketing competition rewarded our efforts to engage 327 000 Czechs in the voting game with Special prize for activating the target group.
In the prestigious Czech PR Awards, we won the first prize in the category of Political Communication, Political PR and Public Affairs, and second in the category of Digital and Social Media. The organisers from the Association of Czech PR Agencies have also invited us to a special workshop, where we got the chance to share our experience from the Prezident 21 campaign with other experts from the industry.
In order to achieve the hat trick, we needed to obtain a prize for the most effective Internet solution on the Czech Internet in Internet Effectiveness Awards. We succeeded and won another first place - in the Nonprofit sector and public benefit projects category.
The nominations were full of amazing projects and the competition was great. That is why we really appreciate the decision of the juries. We also want to thank agencies 2Fresh, Ogilvy Social and Lesensky.cz, as well as companies D21 and Qest for intensive and inspiring cooperation. Big up to all the colleagues and external collaborators - we did some really good job together!
3 million Czechs visited Prezident 21 website, of whom 326,790 participated in the Janecek system vote and over 200,000 citizens tried our Election Adviser. All presidential candidates (except for Milos Zeman) have been involved in the project, and just before the election, we reached the same amount of visits a day as some of the most popular Czech news servers have.
It was a ride that cost us a lot of effort, so we are glad that our work has been rewarded and will continue to be seen.